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Caliburger

January 2014
Unbuild
Interior design rebranding.
150 sqm – 80 pax
Team: Max Trullas (Director), Yumi Yu (Designer)

A re-branding exercise for an American mid-range burger chain. Client wanted to elevate their concept and adapt the design to Chinese market. We re-worked the existing concept enhancing the California inspiration and the core brand values: ready to order, fresh, young and healthy.