9th floor, 198 Xizang Bei Lu. Joy City II
May 2016 Shanghai China
Team: Max Trullas (Director), Ted Zhang (Designer)
MYLK Italian Kitchen is a casual restaurant at Joy City II shopping mall. This project was though as a full rebranding design for all future MYLK restaurants. We wanted to transmit the Italian values of use of top quality food products, its joyful attitude towards life and family oriented society through the design.
We create a brand palette that could be replicated in the next openings. The pizza counter and café bar act as a central point. Shelves full of Italian products neon signs add a colorful and playful touch to the overall atmosphere.
The restaurant views open up to the iconic Joy City Ferris wheel.